by byder on August 16, 2010
One secret of business success is vigorous marketing, promoting and advertising of the product. Without a good marketing campaign, any great product, no matter how perfect and revolutionary, would only sink as unknown merchandise. Notice how big companies launch their new products with such a big fuss in the tri-media because of this integral business truth?
For eCommerce entrepreneurs like you, putting together a social media marketing campaign can help your business grow exponentially. Tapping into the social media market is not merely a trend in today’s digital age; it is necessary to reach your target market.
Create a Successful Social Media Marketing Plan
Firstly, determine your business goal in using social media marketing. Before you formulate your big marketing campaign plan, note down what you really want to accomplish. Delineate just one goal at a time so that your campaign will work smoothly. For instance, do you want to make your brand popular, or do you want to increase your sales? Pick one goal and focus on it.
Secondly, make sure your message is straightforward. To penetrate social networking sites, you need to be concise and clear with your message. One quick tip is to try being a news reporter, going after only the most important details; in your case, try to put all the essential information in one brief spiel about your product. After all, you can only type as much as 420 characters in Facebook, and 120 words in Twitter. Doing so will not only get you noticed, but will also inform your market straight away, what your product is and how it can help them.
Thirdly, be aware of your target market’s Internet behavior. How does your target market interact with social media? For example, is you are selling a skin care product for babies and your target audience is mostly mothers, then it surely is useless to invest your time and effort in forums and sites about cars, and hardware tools.
Fourthly, narrow down your target market even more. This way, you can be precise in forming your marketing message. There are two segments of your market: people who have already tried your product and like it, and people who don’t know about your product. Obviously, there is an ocean of difference between these two segments and if you don’t pick one, your product might not sell well.
Finally, measure your success. Determine the bench marks on how to determine whether your campaign is a success or a failure.
Business gurus often emphasize the fact that everyone is really a seller of some sort. As we go through our day, we market our ideas, or our personalities, or our convictions to everyone we interact with. Putting up a great campaign should be easy for anyone then, especially with the help of the five steps discussed here.
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by byder on August 12, 2010
Having a great website is just the beginning of any business journey; you may have the greatest web content to entice clients, the greatest site for buyers to navigate, and the greatest product to offer the world; but without a vigorous online presence such greatness is meaningless. Proper website marketing is necessary for a business big or small, an essential step that must never be skipped by any small business entrepreneur, including you.
Maximizing Search Engine Potential
Most people are bound to find websites with search engines, so this means you have to consistently aim that your website be included on top of search engine results. To achieve this, you must leave several clues to create intense online traffic for your small business website. Maximizing search engine potential is a basic feature in any website marketing plan. These clues include creating good SEO content, building important links, and establishing a positive social media platform.
Check your Website Content
What people read in your website is of course quite important, but apart from human readers, you have different search engines that you must please with your website content. This strategy is called Search Engine Optimisation (SEO), and you must take advantage of this process the best way possible.
A good place to start is the titles. Page titles should be ripe and heavy with keywords, so that search engines may rank your website higher than other web pages which have the same keywords and tags as yours do. In thinking up titles for every page in your website, keep in mind that the description must be heavy with keywords, and yet still creative and understandable to catch the attention of your target market. META tags are also important in writing your description. These could be found right after the page title. Include important keywords that summarize your product or services, as some search engines include this description in ranking your page. Once you’ve properly hyperlinked the titles and descriptive summaries, these will serve as prominent keywords, and you’re all set. There are several other tools to boost your website on top of the list, but this very first tip is the one you must never skip.
Emphasize important details, such as your local address. The trend today is that consumers look for local listings of small businesses. It is wise to highlight your local address so that buyers may be able to find you both in the virtual and real world. Some of the top websites even include their physical address in the title page or the META tags, so that people could easily pinpoint the location and purchase right away.
Start Doing Some Serious Linking
Building links is an important feature in website marketing. Linking your website to other relevant sites intensify traffic, especially if the sites linked with your own webpage also rank high on the roster of search engines. For effective linking, it is wise to submit your website to online directories. One other great strategy is to submit articles that promote your products in online magazines or newsletters.
Finally, promote your website in social networking sites. Create fan pages, do some forum postings, shoot a fun or serious video and upload them in premier sites. This will surely boost your online presence in no time at all, and you will see some serious financial returns for your small business enterprise.
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by byder on August 10, 2010
Small business advice usually revolves around how to beat big business competitors. This advice tells you that business success never lies in the size of the enterprise, but in the vigor of its operations. What I’m going to tell you is based on real scenarios. These real-life case studies should convince you that taking on giants and winning the battle, is never an unrealistic goal.
Focus on Your Strengths
Your edge starts with the strengths of small businesses that are lacking in big businesses. Such strengths are your primary weapons in defeating your giant competitors.
Firstly, a small business has that ‘personal or human touch’ that is so endearing to consumers. Make it a point to harness this strength. Tell your target market about your touching human story, about how you started your business, and what drives you to serve your consumers. By doing this, you build a valuable relationship with your clients, and by forging an intimate link with them you instantly win their loyalty to your product or service.
Secondly, emphasize your culture that allows you to connect to your target market. Make your consumers aware that by being the ‘guy next door’ you know exactly what they want, and how they want it. After all, your being in the community is a guarantee that you know your market better than any other big company out there; as such you deserve their trust more than ever.
Work on Pricing
Thirdly, consider ascribing competitive prices to your products or services, and emphasize this to your customers. If your products are better-priced than your competitors,’ highlight this fact as one great strength. One common mistake of small business owners is that they affirm the misconception that small businesses have higher prices by pegging their product rates a wee bit higher. To beat the giants, you have to destroy this perception. Pricing is essential to any product or service. Once people learn that you have competitive prices to offer, you will surely win them over.
Fourthly, use your size to be agile in the market. Big companies have a lot of things to worry about, while you only have a few. Use this as an advantage. Keep yourself alert for new trends that emerge, and act on them as quickly as possible; so that while the big boys tackle a tax problem for example, you are getting ahead by supplying a new demand to your niche market.
Finally, explore your creativity freedom. One great advantage of small businesses over big brands is that they can be as creative as they want in pitching products to target markets. Sponsor a wacky blog. Shoot some fun videos and upload them online. Do some podcasting. All of these creative marketing strategies will work for small businesses like yours, simply because you have more elbow room in creative promotions than big companies do.
Small businesses are meant to grow, even if they stay small; they are also meant to topple giant brands, even if they are small. Take this piece of small business advice to heart, and you will find yourself growing like never before.
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